I am Mr. Hitesh Sodiwala and I am an Indian. I am the founder and manager of SQ Jeans®. I am a lead developer of Custom Made Jeans in India (Though all opinions are my own) and I am working with some expert denim garment workers in my workshop. I join Custom Garment industry after my study of Fashion Designing in 1990 as the Designer Tailor for formal and casual wear. The concept of Custom Made Jeans came in my mind when I saw my own customers having trouble finding a good pair of jeans for them. Many customers were asking me to make jeans for them, so I decided to build a new trend of Custom Jeans in 1992.
Early in 1992
Earlier, we got many trouble to buy denim fabrics from reputed denim fabric suppliers. They sell fabrics in roll form only, which comes in quantity of hundreds of meters. We were not able to buy and consume some hundred meter in same quality, actually we needed more designs in less quantity of fabric to offer wide choice of fabric. So we decided to expand our work area and we offered to provide Tailor Made Jeans facility to some other reputed tailors having shops in surrounding area of our town. They supported us well and we could able to buy large quantity of fabrics and were able to consume them quickly. The first pair of jeans I made was for my friend, not for me! He always wanted to wear a good fit jeans and he was satisfied with the fitting of the jeans made by me. After some newspaper advertising, people from our town attracted by this concept. Aftert 3 years of starting Custom Made Jeans business, I needed to increase my production capacity and we established a workshop only for custom jeans. The problem was still there with the stiffness of denim fabrics. We did not have any laundry to process denim garments in our town, so I developed a small denim garment processing unit in my workshop and that worked well. Business was running very successfully and in 2011, I decided to offer this facility worldwide by creating a website. So, www.sqjeans.com was born in July 2011.
We are the first Custom Jeans Maker
We were the first tailors in our state (and perhaps in India) who were making custom made jeans with different wash treatments and additional fancy effects. Tailors from other cities came to us to get resellership in their town. We started working for them as their entrepreneur and our company became more famous and reputed in whole Gujarat state, then in India and later in the WORLD. Now people around the world know me as "THE BEST BESPOKE JEANS TAILOR".