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About Owner | Jeans Tailor

 

Mr. Hitesh Sodiwala - Proprietor of SQ Jeans®

Hitesh Sodiwala SQ Jeans

I am Hitesh Sodiwala, an Indian entrepreneur and the founder and manager of SQ Jeans®. I am a lead developer of Custom-Made Jeans in India, working alongside a team of expert denim garment specialists in our workshop.

After completing my studies in Fashion Designing in 1990, I entered the custom garment industry. The idea of custom-made jeans came to me when I noticed many of my customers struggling to find jeans that truly fit them. They frequently requested me to make jeans tailored to their measurements, which inspired me to create a new trend of custom-made jeans in 1992.

In the early days, sourcing denim fabric was a major challenge. Large fabric dealers typically sold rolls in hundreds of meters, whereas we needed smaller quantities in various qualities to offer a wide range of options. To overcome this, we expanded our workshop and began partnering with local tailors, enabling us to buy larger quantities, use them efficiently, and offer diverse fabric choices to our customers.

Early in 1992 :

The first pair of custom jeans I made was for a friend—not for myself! He wanted a perfect-fitting pair, and the result satisfied him completely. After advertising in local newspapers, many people in our town became interested in this new concept. Within three years, we needed to increase production, so we established a dedicated workshop for custom-made jeans.

Another challenge was the stiffness of denim fabrics. At the time, there was no garment-processing laundry in our town, so I developed a small denim processing unit within our workshop. This allowed us to treat fabrics effectively, improving comfort and wearability, and became a key part of our bespoke jeans production.

We are the first Custom Jeans Maker

I was the first tailor in my state to craft custom-made jeans with a variety of wash treatments. My innovative approach attracted tailors from other cities, who approached me to become resellers in their own towns.

As I began collaborating with them, SQ Jeans® grew in reputation and recognition—first across the state, then throughout India, and now internationally. Today, our brand is known worldwide for high-quality, bespoke jeans crafted with precision, style, and durability.

Hitesh Sodiwala
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